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28 Day Eating Plan

Privacy Policy · Effective 10 October 2026

This policy explains how NullState ("we", "us") collects, uses and protects information when you use the 28 Day Eating Plan mobile app (the "App") on iOS and Android. By using the App you agree to this policy. If you do not agree, please do not use the App.

1. Who we are

The App is published by NullState, South Africa. We are responsible for the personal information processed through the App. You can reach us at admin@nullstate.co.za.

2. Information we collect

Information you enter in the App

Account information

Optional features

Information collected automatically

We do not access Apple Health or Google Health Connect, your contacts or your precise location. We never receive your payment card details; payments are handled by Apple or Google.

3. How we use your information

We do not sell your personal information. We do not use your weigh-ins, measurements or photos for advertising.

4. Service providers we share information with

We share information only with providers that help us run the App, and only what they need:

We may also disclose information if required by law, to protect our rights or users' safety, or as part of a business transfer, in which case this policy continues to apply.

5. Advertising and tracking

Free users see a small number of banner ads. Pro subscribers see no ads. On iOS, we ask for permission through Apple's App Tracking Transparency prompt before using your advertising identifier for personalised ads; if you decline, you may still see non-personalised ads. Where required (for example in the EEA and UK), we ask for consent through Google's consent message. You can change these choices at any time in your device settings (iOS: Settings › Privacy & Security › Tracking; Android: Settings › Privacy › Ads).

6. Where your information is stored

Your data is stored on Google Cloud infrastructure through Firebase, and our service providers may process it outside your country, including in the United States and the European Union. Where this happens we rely on our providers' safeguards for international transfers.

7. How long we keep it

We keep your data for as long as your account exists. When you delete your account, your plan data, measurements, progress photos, household membership, retailer link and sign-in account are deleted. Some analytics, crash and purchase records are kept by our providers for their standard retention periods, and we may keep information where the law requires it.

8. Deleting your account and data

You can delete your account and all associated data at any time inside the App, under Settings › Delete all my data. Deleting your account does not cancel an active subscription; manage or cancel subscriptions in your Apple ID or Google Play settings. You can also ask us to delete your data by emailing admin@nullstate.co.za.

9. Your rights

Depending on where you live (including under South Africa's POPIA, the EU and UK GDPR, and US state privacy laws), you may have the right to access, correct, delete or export your personal information, to object to or restrict certain processing, and to withdraw consent at any time. To exercise these rights, email us. You may also complain to your local data protection authority; in South Africa this is the Information Regulator (inforegulator.org.za).

10. Security

Data is sent over encrypted connections and stored with access controls so that only you (and, for shared household data, your household members) can read it. Retailer sessions are stored encrypted. No method of storage or transmission is completely secure, but we work to protect your information.

11. Children

The App is intended for adults and is not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

12. Health disclaimer

The App is a digital companion to an eating plan and is not medical advice. Consult a qualified health professional before starting any diet.

13. Changes to this policy

We may update this policy from time to time. We will change the effective date above and, for significant changes, let you know in the App.

14. Contact

NullState — admin@nullstate.co.za